Why collect them?
The original illustrated poster took flight in the 19th century to meet the advertising needs of a booming industrial society. Soon, great artists embraced this medium, transforming it into a major advertising instrument of the 20th century.
From Toulouse-Lautrec to Cassandre, from Mucha to Herbert Matter, the greatest creators have contributed to elevating the poster to the rank of art in its own right.
The poster has a paradoxical nature: it is both ephemeral and fragile, while carrying powerful and expressive images. It represents a unique fusion between art, graphic design and advertising creation.
This tension between the fragility of the medium and the strength of the message is what makes vintage posters so fascinating to collectors.
Since the 19th century, collectors have been interested in these works. In the international contemporary art market, vintage posters constitute a specific, original and dynamic field.
Collection focuses vary: some concentrate on periods (Art Nouveau, Art Deco), others on graphic styles, specific themes (tourism, winter sports, aviation), or particular artists.
An ever-growing number of enthusiasts appreciate vintage posters for unusually decorating private or professional premises. An original poster brings an incomparable touch of history and authenticity.
Beyond their decorative value, quality posters also constitute a lasting cultural investment.
Based in Geneva, the PostersWeLove gallery offers original posters of high graphic quality. Our catalog is regularly enriched with carefully selected new pieces.